Digital Marketing / Promoting / Online Marketing are amongst the most used terms of the industry today. However, it is sadly just a number of jargon for most of those who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it vital for today’s business customer? We’re here to break it down for you personally personally in the simplest words possible.

Online Marketing is solely marketing of your products or services onto digital platforms so as to store onto your loyal consumers as well as increase easy reach to new potential target audience easily.

That is it. That is what Online marketing is definitely. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is often a wider concept compared with what social media marketing in the sense that, all social networking platforms are available digitally i.e. via the internet. However, there are other platforms that come under digital marketing rather than social media traffic generation.

What are the concepts and platforms of digital marketing promotions?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.

Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.

Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings planet search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every website owner as it assists stand out one of several sea of websites we see .

Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.

There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as preserve reminding them concerning their visit to your website.

This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..

However, for a great digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned tools.

Power Marketing Group Consultants Sydney – Strategy Social Internet & Content

304 George St, Sydney NSW 2000, Australia

+61 422 967 771

https://goo.gl/maps/5BzgZ9gPdGng6pRa8

Posted on:
April 25, 2019